The New York Times - Gauging the Impact of a Bargain Dance Festival

"Ms. Selby, the Columbia Artists manager, was much harsher. She described Ms. Shuler, who is acknowledged in the dance world to be a master fund-raiser, as 'self-serving' in organizing the festival.
'She got the foundations to pay for her to fill the theater,' she said, and just at a time when other companies are trying to sell subscriptions and begin their series."

Oh dear Ms Selby, you are a cretin. If 2,700 people can see amazing dance for $10 a night this is all good, right? You know there is a thing called an audience?

Personally, I am sick to death of people trying to flog me subscription series and I would guess that I am not alone. If you are having problems filling subscriptions then you might want to think about alternative methods to fill the house. Not everyone feels comfortable about throwing down a couple of hundred of dollars to go and see 3 performances six months hence.